Website Redesign Checklist: Audit, Strategy, Build, Launch

Use this checklist whether you hire an agency or manage the project yourself.

1. Audit

• Analytics: top landing pages, bounce, conversion events
• Search Console: queries, pages with impressions but weak CTR
• Technical: speed, mobile usability, broken links, index coverage
• Content: thin pages, outdated offers, missing services
• Competitors: who ranks for your money terms

2. Strategy

• Goals (leads, calls, demos) and primary CTAs
• Information architecture and URL plan
• Redirect map for URLs you will retire
• Content owners and copy deadlines
• SEO priorities (local vs national vs brand)

3. Build

• Design system / components
• Templates for key page types
• Forms + spam protection + notifications
• Analytics and conversion events
• Accessibility basics (contrast, focus, alt text)

4. Launch

• Staging QA on real devices
• Redirects live and tested
• Sitemap + robots verified
• Search Console inspection of key URLs
• Google Business Profile website link updated (if local)
• 2-week post-launch watch for 404s and form failures

Boilerlykit runs this sequence on redesign projects. Start with a free audit if you want a prioritized version for your site.