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Feature deep-dive · SaaSForge Starter

SaaS landing page template for Next.js (hero, features, pricing, CTA)

SaaS landing page template for Next.js (hero, features, pricing, CTA)

Most teams need a landing page before they need a product. A signup form, a clear pitch, a pricing tease, and a way to talk to humans is enough to validate interest. Reaching for a full SaaS boilerplate to ship that is overkill; reaching for a generic Next.js starter means rebuilding the conversion sections every time. A landing-page-shaped template sits between the two: production-quality marketing sections, no auth or billing baggage, and a clean upgrade path when the product actually exists.

Sections that match how SaaS landing pages actually convert

The homepage ships with the section set that converts on real SaaS sites: hero (headline, subhead, dual CTA, trust logos band), features grid (icon tiles with short descriptions), how-it-works process, integrations strip, testimonials, pricing teaser, FAQ, and a final CTA. The ordering matches the visitor journey, hook, explain, prove, price, answer, ask, not a generic landing-page template that drops blocks in arbitrary order.

Each section is a self-contained React component with its content pulled from `src/config/ui/<section>.ts`. Rearranging the page is a list reorder in `src/app/page.tsx`; removing a section is deleting one line. The structure is deliberately mechanical so non-designers can iterate without breaking the layout.

Config-first copy, no component surgery to rebrand

Every headline, subhead, button label, and FAQ entry lives in typed config files. Changing the hero headline is one string edit in `src/config/ui/hero.ts`; changing the entire feature grid is a typed array in `src/config/ui/features.ts`. TypeScript catches broken fields at build time, so a rebrand cannot silently leave a half-renamed section live.

This matters more than the section list because most teams iterate on copy more than on layout. A config-first surface keeps the iteration loop fast: edit the string, save, see the change. No grepping through 40 components to find where the headline was hardcoded.

Hero section copy in src/config/ui/hero.ts
export const heroConfig = {
  eyebrow: "Next.js 16 starter",
  title: "Ship a polished SaaS landing page this afternoon",
  description:
    "Hero, features, pricing, FAQ, and CTA wired in typed config. Rebrand without grepping.",
  primaryCta: { label: "Get started", href: "/sign-up" },
  secondaryCta: { label: "View pricing", href: "/pricing" },
  stats: [
    { value: "Under 6k", caption: "LOC of app code" },
    { value: "Next.js 16", caption: "App Router + React 19" },
    { value: "Tailwind v4", caption: "oklch theme tokens" },
  ],
};

SEO, OG, and structured data on day one

The landing page is wired into the same SEO surface the rest of the template ships: per-route metadata, Open Graph image generation via next/og, canonical URLs, sitemap entry, and JSON-LD nodes for Organization, WebSite, and BreadcrumbList. None of this is opt-in; it is the default so the page indexes correctly on first deploy.

FAQ blocks emit FAQPage JSON-LD automatically, which is the structured data Google rewards with rich results on `/pricing` and `/faq` pages. The feature grid does not emit Product schema because the page describes the company, not a specific product; if you sell a single product, swapping to Product schema is a config flag, not a rewrite.

When this is enough, and when to upgrade

The landing page template is enough when you need a marketing site, a pre-launch waitlist, a one-pager for a service business, or a content site for top-of-funnel SEO. Supabase Auth ships in SaaSForge Starter for a basic protected `/dashboard`, so the upgrade from 'just a landing page' to 'landing page plus authenticated demo' is already wired without adding a billing layer.

Outgrowing the template usually looks like: needing workspaces and roles (move to SaaSForge Core), needing a chat product with credits (move to SaaSForge AI), or needing CMS-driven multilingual content for a client (move to SaaSForge Agency). The design system carries across all four, so an upgrade is additive, not a rewrite of the landing surface you already shipped.

Frequently asked

How is this different from the full SaaS boilerplate?
SaaSForge Starter is the landing-page and content-site flavour: no Stripe, no workspaces, no admin surface. The full SaaS boilerplates (Core for B2B, AI for assistants) layer those on top of the same design system. Pick Starter when the conversion job is the whole job; pick Core or AI when the product behind the landing page also needs to ship.
Can I add a pricing page that actually charges?
Yes, but billing is not in SaaSForge Starter by default. The pricing teaser on the homepage is a marketing display; charging real money requires a Stripe integration, which is documented as an extension point. If billing is core to your launch, starting from SaaSForge Core (which ships Stripe subscriptions) is the cheaper path than retrofitting Starter.
Does it support A/B testing different hero copy?
Not natively, A/B testing is a runtime concern (feature flags, analytics, variant routing) rather than a template concern. The config-first copy makes variants easy to define; pairing with a flag tool (PostHog, Vercel feature flags, GrowthBook) is the standard pattern. The template stays out of the way so you can use whichever flag layer your team prefers.
Will the landing page work without JavaScript?
Most of it does. Sections are server-rendered React, so headlines, copy, features, pricing, FAQ, and structured data all render without client-side JS. Interactive bits (the FAQ accordion, the theme toggle, the mobile nav) are progressive enhancements that fall back gracefully. The SEO and first-paint story holds up whether or not the visitor has JS enabled.
Ships in SaaSForge Starter

See SaaSForge Starter. Skip the deliberation.

Full source code. Lifetime updates. Polar Merchant-of-Record checkout. Private GitHub repo on purchase.